NinthDecimal Q2 2016 Insights Report
Which Retailers Benefit from Sports Authority’s Closing?
After almost 30 years in business, Sports Authority has filed for bankruptcy and is shuttering its doors come August, 2016. In March, the company planned to close only 140 of the stores, however after considering restructuring, the decision was made to close the entire company’s 463 stores. Though a sad day for the employees, there is a silver lining for competitors and consumers.
In an effort to recoup financial loss, Sports Authority’s liquidation sale began end of May. The big question now, is what will happen to people who used to visit Sports Authority? Are they taking advantage of store closing sales, and where else do they shop? Understanding physical world behavioral data can provide answers around the Sports Authority closings and who stands to gain.