Wi-Fi is Everywhere

Wi-Fi is the fastest growing wireless connectivity technology in the world—and with good reason. It’s fast, it’s cheap and it’s convenient. As consumers increase demand for better technology to suit their mobile lifestyles, Wi-Fi is proliferating. It’s everywhere.

• More than 20% of the U.S. online population currently use public Wi-Fi, according to Jupiter Research
• In 2009, all laptops and smartphones are shipping with embedded Wi-Fi capabilities
• Nearly 300 million Wi-Fi-enabled devices shipped in 2007, and close to 1 billion are predicted to ship by 2012 according to In-Stat
• Wi-Fi chipset sales grew 26% to 387 million in 2008 according to the Wi-Fi Alliance and In-Stat

The Wi-Fi Audience is an Advertiser’s Dream

Wi-Fi users are a highly desired demographic. They’re affluent, increasingly mobile consumers, whose lifestyles and purchases make them influential. With an above-average annual household income and 37% with incomes above $100K per year, 75% are 25-49 years old and 65% have management titles.

We reach mobile professionals and consumers during opportune moments of “dwell time” when we can catch their undivided attention, whether it’s at Chicago O’Hare waiting for their next flight, at Starbucks catching up on email with a double latte, or at Hyatt Place after checking in and before they’ve ordered room service.