Understanding Today’s Mobile Audience
JiWire provides the intelligence and insights marketers need to succeed. Consumer behavior is constantly being re-shaped by mobile, changing everything about how we shop, buy, share, interact, and consume. JiWire’s Mobile Audience Insights report allows marketers to stay ahead of these trends.
As the leading location-powered mobile advertising and data platform, JiWire has unique access to massive amounts of mobile data, providing a complete view and deep understanding of what is driving consumer interactions in mobile, and how effective mobile advertising is. In Q3 2013, we launched the market’s first Mobile Ad Effectiveness Benchmark, which leverages JiWire’s Location Conversion Index™ to measure the effectiveness of drive-to-location campaigns across several verticals.
Our quarterly research is based on data from multiple proprietary sources including statistically sound survey data from mobile users in our network, as well as billions of data points from JiWire’s proprietary Wi-Fi and mobile advertising platform. Since 2009, our research reports have identified emerging market trends – offering early insights and knowledge about what’s to come in the mobile market – including adoption, ad effectiveness, engagement, device usage, and Wi-Fi trends.
We make all of this available to help advertisers, developers, media and analysts better understand the market and build successful mobile strategies.
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